It may not come as a surprise for me to tell you that delivery is a subject of some interest at Shutl HQ.  What we find particularly intriguing is that whilst there are currently only a handful of retailers offering “same day” delivery, these services can vary a great deal depending on the retailer.

You might be surprised to hear that a ’same day’ service from one retailer could in-fact take up to 36 hours to arrive and cost almost £20… whilst the same service at another retailer could take just 90 minutes and yield change from a fiver?   On the face of it, some ’same day’ services might appear to be rather more equal than others…

With delivery becoming an ever more important differentiator (topic for another post) we expect many more retailers to launch ’same day’ services in the build up to Christmas.  Whilst these offerings will all be labelled ’same day’ we also expect them to vary quite considerably.

Given this, we felt now would be an opportune moment to shed some light on what we believe ’same day’ delivery currently means to retailers and their customers.  It is our intention to use this data to enable a ‘like for like’ comparison of these services particularly as they develop , and promote discourse that might lead to standardisation and, eventually, universally improved customer offerings.

To this end, we are actively seeking feedback from shoppers, retailers and delivery providers in the hope that we can make this table as accurate and useful as possible. If you’d like us to cover your same day service then please get in touch!